Distributing your own Product

 

 


Creating and distributing your own product

Is both exciting and challenging. While coming up with your product is the first step in opening your own business, there’s far more to the process, including hours of business planning and marketing efforts that need to be in place in order to find people willing to buy your offering. The road to selling your own creations isn’t easy, but the pride you feel when people buy — and love — what you sell may make all the hard work worthwhile.

Develop the Product

DIY
DIY

Developing your product idea is the first step in creating something worth selling. This step includes designing the look and purpose of the product and building a prototype. Your prototype might consist of an item you make yourself in the comfort of your own home, or you may need to hire a manufacturer to build a sample for you. If your product is unique, you will want to file for a patent to keep other companies from developing a similar item.

Test the Market

Once you have a prototype or have created samples of your product, it’s time to test the market. Hand the product to family, friends and acquaintances and get their reaction. Explain the product’s use, and ask your testers to be honest about whether or not they’d buy the product, how they would use it and concerns they have with it. Use this feedback to refine your product idea. If feedback is good, you’re ready to create or manufacture more of the product in preparation for selling it.

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